At the core of all degree tracks at the Academy of Visual Arts / Frankfurt Academy for Communication and Design is the critical evaluation and investigation of the contemporary state of design, along with the resulting challenges of influencing these relationships as a means of producing change. This standard challenges students in a number of ways; they are forced to reflect on sociological, psychological and philosophical processes, develop their own positions, question the reality of life and learn to assert themselves as self-sufficient "authors" of design. Didactically speaking, these are embedded in the "Narrative Integration" methodology and in the communication and development of academic, technical and creative abilities. These skills are further enriched through "project studies" in connection with practical experience.
At the Academy, this is evident through our work with international cooperation partners such as universities, agencies, institutions, companies and renowned individuals. A new "metatopic" announced every year manifests itself as a community discourse hosted by the Academy. Events, publications and exhibitions are brought to the wider public while stimulus from the outside reincorporated into project work. The result is a critical and productive field of reciprocality, giving the Academy a distinct profile in the public discourse. The metatopic is conceived as a semantic field combining both discussions and individual design projects.